Seven lessons from five years of running an intuitive business

(Said lessons are wildly applicable to all life paths, in case you're wondering why you clicked on this post.)

Eyes on your own paper. 

When I first started, I didn't do it the way anyone else did it. I did things the way I wanted to do them - channel everything on the spot instead of planning? Perfect. Announce multiple things at a time because that's the way they're flowing through my brain? Done. 

I wasn't looking at anyone else, I wasn't doing it the way anyone else was doing it, and it felt so good. Until I started looking at other people's instagram accounts. Until I got onto a few email lists. I stopped focusing on the process that felt best to me and started to feel like I needed to Learn Things From People Who Knew Better Than I. This would have been fine, except that instead of cherry-picking the lessons I needed, I began to doubt the way I was doing things.

We do things differently because we're meant to do things differently. There are people who need things done the way I do them, who need to hear things the way I say them, who need the energy I blaze out. So I get to do it however the hell I want. So do you. 


Charge whatever you need to show up from a place of excitement and nourishment. 

Don't charge the industry standard (whatever that is), don't charge what you think people will pay, charge what you need to do the work you do. Historically, I have been terrible at this. Or, more accurately, I've been great at the excitement but not so hot at the nourishment. Because I want everyone who wants to work with me to be able to. Because I want to help people even if, especially if, money is a challenge. Because money has so often been a challenge for me. 

Then I burned out so hard I could barely work for a year. Since then, I've had multiple come-to-Jesus moments with myself. Am I serious about doing this work? Am I serious about taking good care of myself? Am I serious about seeing the possibilities and transformation and magic that can happen when huge investments of energy, money, and time are made? Yes, yes, and yes. Yes even when it feels scary.

I made the commitment to myself to raise my prices in October to what nourishes me. (After sitting with that promise for a week, I've decided why wait until October?) Because healers need healers. Coaches need coaches. Women who work a lot need support. If you are in the business of supporting humans (which is every job ever), you need, require, and deserve whatever you need to do that work.

Charge what you need to be paid in order to do the work and show up from a place of excitement and overflow. That number may be uncomfortable. Do it anyway.

Self-care times a million. 

I'm embarrassed to admit this, but as someone who teaches women how to take better care of themselves, to nurture themselves, to treat themselves as sacred, I was often kinda bad at that. Practice what you preach, Amber. 

We're living through a time that calls for maximum self-care. Whatever it takes to keep your own cup filled, do that. No excuses. 

Commitment to self over outcome. 

Focusing on anything external pulls focus from where your true power lives. (Pro tip: Your power lives within you. Here's a little rant on that.) Here are some external things that actually deserve none of your attention: numbers of followers, numbers of likes, numbers in your bank account, things happening the way you wanted. Because they're actually none of your business. External response to your work is not your concern.

Controlling the way things happen in the work as a result of your work is not your job. Continuing to go within, feel the feelings of what you'd like to create, and then taking the next soul-led action - THAT is your job. Focus on shifting your internal experience in the direction that feels good and you can't fail. 

Don't do anything from a place of "I have to do this", do it from a place of "I can't wait to do this, I must do this, I must do this now, sorry dinner dishes you just lost your place in line." 

Why do I work for myself if I post something just because I think I have to? Doing things because you have to do them is terrible and soul-shrinking and we all wanted to leave that behind in elementary school. 

Honestly, everything is optional. Even the things that don't feel optional. You don't HAVE to pay your taxes, you just have to accept the consequences of not paying them. You don't HAVE to stop at that stop sign, you just have to accept the consequences of blowing through it. You don't HAVE to do those dishes, you just have to accept dirty dishes. 

When I do things in my business because I think I have to, they straight up do not work. When I do things from a place of OH MY GOD THIS! THIS IS THE THING RIGHT NOW! it doesn't matter whether it works or not, because I am in my creative genius flow. (Being in that place usually means it does work, but also means I don't feel too bothered either way.) 

Hint: If nothing feels good, nothing feels exciting, it's time to go back and fill your cup. Don't write the thing because you feel like you have to write the thing, go on a walk or watch Harry Potter or do whatever feels like a soul-sigh of relief and keep doing the soul relief things until you feel that inspiration and excitement fire back up. 

Go all in. 

For a long time, I was in the space of "Don't give up." Which is a very different flavor than "Go all in, energy blasters blazing."

Going all in is the energetic transformation that shifts the whole universe in your favor. 

Heal whatever you need to heal to get where you want to go. 

I had to heal an energy of scarcity going back many generations. I had to ground fully into my worth and the worth of this work. I had to heal societal constructs I had sucked up around what it means to be a healer (you have to heal everyone and you have to do it for free) and a woman. I had to heal my own rabid codependence. I had to heal my addiction to emotional drama and struggle and misery and lack. All this work is ongoing. I have to use all the tools I teach and channel more tools weekly to keep myself on track.

Heal your shit. Catch yourself when it bubbles back up and gently remind yourself that we don't do that anymore. 

Being a healer, an intuitive, a channel, a writer, a leader, a teacher, an entrepreneur, a lover of humans is not for the faint of heart. You already know this. But if you aren't quite sure - in this moment - if it's worth the effort, allow me to say: Yes. It's worth it. Keep going. Go all in, if you haven't already. Your soul is yearning for that commitment. 

Love, Amber 

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Sensitive Superwoman

My boyfriend finds me sobbing on the couch a lot these days. I need to make a sign that says “MAGIC IN PROGRESS” to put over my face when that happens so he can stop worrying.

Sometimes you have to go deep into the breakdown to get to the magic on the other side.

Because I forget this always, here’s how a lot of my life has gone lately:

I’ll need to cry, I’ll avoid crying. I’ll get all locked up and frustrated and everything in life will slam to a halt and I won’t know why so I’ll get more frustrated and the locks will turn to cement. I’ll finally break down into the serious ugly cry - and a few hours later get a fresh influx of energy, inspiration, and joy.

No matter how many times this happens to me, I’ll insist on forgetting, insist on Not Needing To Feel Things, insist that my sensitivity has gotten better, and then my whole life will turn into an escalator that’s just stairs because the electricity is out. As we all know, that’s super annoying. Who wants to climb stairs when you’re supposed to get a sweet ride to the top?

My sensitivity is my super power. When I let the feels out, the electricity turns back on and everything starts working again. When I insist on ignoring it, life gets real aggravating.

Moral of the story: When life stops and looks at you with exasperation, feel whatever’s clawing at your chest and trying to get out. It helps.

Demanding Spirit Children

One of the things I do is talk to people who aren't exactly on this plane. Like my dad, teachers who died thousands of years ago, and friends' dogs. (Sometimes the dogs are still on this plane, but they don't speak English.)

One of the people I talk to occasionally is my daughter.

Yesterday, she said "Faster."

My daughter isn't even conceived yet and she's already demanding. That better not be what she says to me when I'm making her a smoothie or we'll be having a discussion.

Now, most adults with their feet firmly planted in reality would say that I don't have any business having a baby right now, for a variety of reasons. Many of those reasons I agree with, at least when I'm pretending to be an adult with firmly-planted reality feet.

But if we all stuck to what we think is possible, realistic, and responsible - what society has trained us to do and believe - nobody would ever get anything done, whether extraordinary or magically ordinary.

Maybe if we focus on what we really want, life rearranges around us to support it.

Just because we’ve been trained to belief that things must be done a certain way doesn’t mean there isn’t a whole universe of expansive possibilities, new ways to get what we really want, what would make our souls happy.

It’s not that I could never be happy without biological children. Life without children is great. Free time, travel, sleep, reading a novel cover to cover, parties with friends without securing a babysitter.

But I know that if I don’t at least try, no matter what the circumstances of my life, I will never forgive myself. I need to go after this desire as best I can and surrender the ultimate outcome to god/universe/flying spaghetti monster/whoever is up there. And trust that by devoting myself to this, my life will rearrange to support it in surprising ways.

All I know is that I can’t keep putting up barriers around what I really want. Because there is always a way. There’s always a way to have what you truly want, even if it doesn’t look the way you planned.

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Hanging out with somebody else’s daughter.

On Waking Up at 4 in the Morning

Every morning I wake up at 4 a.m., which is terrible and has to stop.

Because I’m me, I googled what Chinese medicine had to say about waking up at such an aggravating hour.

Chinese medicine says that waking up at 4 a.m. is terrible and has to stop.

But it also says that waking up between 3 and 5 in the morning is often due to an imbalance in the lungs, which is related to feelings of grief and sadness that haven’t been dealt with.

Grief was my number one feeling state in my thirties and I was hoping my forties would bring the prevalence of a different emotion, preferably joy or satisfaction, but I would honestly take any other emotion. Anger. Annoyance. Ennui.

Suggestions include breathing exercises, meditation or yoga to improve lung capacity, counseling to deal with your grief, and journaling about your emotions before bed each night.

None of those things sound appealing, probably because I’m suppressing a lot of grief. But I also want to get enough sleep to be able to function like a normal human.

I didn’t know organs could get exhausted, but it seems they do. My poor lungs are so tired. I just want to feed my lungs chicken soup and put them down for a nap.

Moral of the story: Our bodies have a deep wisdom and will give us guidance, if we're willing to listen.

So I either need to deal with my grief or resign myself to being exhausted and cranky for all time.

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Work To Do

Nothing like a global pandemic, human hooliganism, and rampant uncertainty to make you feel powerless. While also reminding us that all we can ever do is pay attention to this moment, and do our best to positively effect moments to come.

Questions I keep asking myself:

  1. How can I take care of myself in this moment?

  2. How can I help today?

This is what we can do now: Take some small action to either help ourselves or help others, while remembering that helping yourself helps others and helping others helps you. (Well-played, universe!)

Big change wants to happen. Big change in the world and big change for each of us individually.

I’ve been feeling the big change breathing down my neck for years - especially around the summer solstice. For some reason late June is always when I take a good hard look at my life - and occasionally blow something sky high.

Right now, it feels like everything in my life is up for grabs. Where I live, who I spend my time with, what my life will look like from here. It’s unsettling, but it also forces me to do my work. Spend time really checking in to see where my soul wants me to go from here, heal anything left unresolved so the same patterns don’t keep repeating, take care of my health - mental, physical, emotional, and energetic - so I have the ability and strength to do whatever needs to be done.

I have a lot of work to do. The world has a lot of work to do.

It can be hard to do that kind of work when we’re all so tired. So self-care has become more important than ever, just when it feels the least possible or the most selfish. But that is when devoted self-care becomes imperative. Resting, taking time for yourself, time to do whatever nurtures you and makes you happy. This is on longer optional. Because 2020 is not letting up and we need to meet it as best we can from a space of being filled to the brim, not depleted AF.

We need to trust ourselves and trust the course of our lives. Which, again, feels like one of the hardest things to do, especially now.

So this is my new mantra, one that I may need to tattoo on my forearm so I don’t keep forgetting:

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